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+45 27 64 30 20martin@enumstudio.com

Get a data platform built around the decisions you face

Which channel leaves you the most profit? I bring sales and costs together in a data platform I build in your own environment, so you can compare them.

Your admin platform

Reports built around the questions you ask most.

Net sales by channel, weeks 35 to 41

OnlineStoresWholesaleMarketplaces

Your own AI

Ask a follow-up question in your own words.

Example question and answer

Which channel earns the most?

Stores earned the most last week, 294.400 DKK, and kept the most of each krone: 46% of net sales after cost of goods, returns, fees and ads. This is expected contribution profit, before rent, staff and head office. Rent and staff fall mostly on Stores and are most of what a store costs to run.

Online earned 217.800 DKK, almost twice Wholesale's 114.000 DKK. Wholesale kept 30% of each krone against Online's 18%. Marketplaces earned 20.400 DKK and kept 12%.

From your data platform: Expected contribution profit by channel.

Your team's tools

Plan ad budgets and manage stock using the same figures as your reports.

Ad budget planner

CampaignAd budgetAd spend

Google Shopping, autumn coats60.000 DKK57.300 DKK

Meta, knitwear42.000 DKK41.800 DKK

Google search, brand18.000 DKK12.400 DKK

Zalando Sponsored Products14.000 DKK13.900 DKK

Week 41134.000 DKK125.400 DKK

Find the problem worth solving first

Strategy

You don't need to know what to build before we talk. I start with what you want the business to do.

  • Your decision reviewedI start with the figures you have today.
  • Your plan of actionWork with the clearest payoff comes first.
  • Help with system suppliersWhen a connection needs their help, I deal with them.
  • Carry on without meYour team gets training and advice.
Plan

WorkPayoff

Give every number the same meaning in every report

Data

I agree on what each number means with the people responsible for it. I write it down where your team can read it.

  • You own the platformThat includes the code and data. Your team or another partner gets instructions to run it.
  • Your sources connectedThe systems they come from stay untouched.
  • Know what each number meansA metrics book in your team's words, kept current as the business changes.
  • Figures checked each morningMissing, late or broken data gets flagged. Each month, I compare estimates with your accounts and follow up on differences.
Metrics book

Expected contribution profit

After expected returns, cost of goods, freight and duty, payment fees and ads, before rent, staff and head office.

  • In your name
  • Each meaning written down
  • Checked every morning

Know what's changed and what to do next

Analytics

You get my conclusions, not just dashboards. A weekly sales report and the closed month answer different questions. I help you read the estimates alongside your accounts.

  • Advice on your next moveBased on my reading of what's changed.
  • Expected contribution profitSee what you expect to keep from sales, before rent, staff and head office.
  • Ready for the weekly meetingYour reports come filled from the data platform.
  • Compare stock across storesStock by store shows how many weeks of sales each store's stock covers.
Sales and profit by channel

ChannelKept of each krone

Stores

Wholesale

Online

Marketplaces

Give your team AI that works from your numbers

AI

I put access rules in place and help your team learn to use AI with the data platform. Building tools can be part of that if your team wants to take it on; you choose how much help you need.

  • Keep using Claude or ChatGPTI connect it to the data platform, so answers use your figures and the meanings in the metrics book.
  • Check before you actYou and I pick which answers to check, then test them against the metrics book and your accounts.
  • Help with building toolsI'll build the first one. If your team wants to learn, we'll build the next together, and I'll review one they build themselves.
  • Training for your teamFor the people who'll use AI, starting with a check of what your data is ready for.
Your tools
  1. 1First toolI build it
  2. 2Second toolWe build it together
  3. 3Third toolYour team builds it, I review it

Build on the systems you already use

We start with the systems your business runs today and agree on which ones need to connect.

  • Shopify
  • Shopify POS
  • WooCommerce
  • Magento
  • Centra
  • Business Central
  • Dynamics 365
  • NetSuite
  • e-conomic
  • Dinero
  • Visma
  • HubSpot
  • Salesforce
  • Klaviyo
  • Mailchimp
  • Meta
  • Google Ads
  • Google Analytics
  • TikTok
  • Pinterest
  • Zalando
  • Amazon
  • Lightspeed
  • Sitoo
  • nShift
  • PostNord
  • GLS
  • DHL
  • Zendesk
  • Gorgias
  • BigQuery
  • Snowflake
  • Google Sheets
  • Excel

Miinto's leadership team and I agreed to run the business by expected gross profit on each order. Guiding ad budgets, pricing and product placement brought 171% more profit after ads on orders without vouchers than in matching months last year.

Read the case

Find out what it would take to answer your next budget question

Tell me which figure is missing when you set the budget. I'll ask how you get it today and help you judge what to do first.

Book a meetingWrite to me

15 minutes on Google Meet with me, Martin.