See where your business could earn more
Your data and AI partner
I bring strategy, data, analytics and AI together to help your business grow profitably, with a clear view of where the money goes. I build the data platform around your business, in your own environment.
15 minutes on Google Meet with me, Martin.
Net sales, Stores
Sales after discounts, minus the value of goods already returned, excluding VAT. Defined once in your metrics book.
640.000 DKK−8%
Week 41 against week 40
Your own AIanswers from your data platform
Store net sales fell 8% to 640.000 DKK in week 41. Copenhagen and Aarhus account for most of the fall. Delivery records show that the autumn range reached both stores a week late, which may help explain it.
Online rose 4% in the same week.
From your data platform: Net sales by channel and store, and deliveries to stores.Checked this morning at 06:00 1 to look at182 checks passed.
The Aarhus till file came in at 07:12, 72 minutes late. Aarhus store sales were provisional until then. The Aarhus figures were checked again when the file came in.
Miinto earned 171% more profit after ads
My team and I agreed on what each number meant and worked out what Miinto expects to earn on each order.
Miinto uses that to set its ad budget, adjust prices and choose which products get the best spots on the site.
- +171%profit after ads
- +4.371self-service data requests a month, handled by AI
- Own toolsBuilt by Miinto's teams on the shared data
See what last week's sales leave you
Your week in one place
- Compare store and webshop sales in one report.
- See which stores sold less than last week.
- Check expected returns on last week's online orders.
Choose where money goes
- See how much cash sits in unsold stock.
- Review last spring's sales before your next supplier order.
- Check expected contribution profit before repeating Friday's offer.
Your team finds answers
- Ask your own AI which stores missed their targets.
- See Monday's top sellers in your admin platform.
- Build your own tool to plan supplier orders.
Start with the decision your numbers can't answer
Tell me what's holding your business back most. I'll help you use your numbers to see what to change so you can grow or take more money home.
01Discover
I check what your data sources hold and where the gaps are. I need to see your data before I can promise a result.
Business
- StrategyWhere do you want the business to go?
- NeedsWhich decisions are hard to make today?
- GoalsWhat would a good result look like?
Data
- Data sourcesWhere do your numbers come from?
- SystemsWhich systems does your team use?
- ProcessesHow does your team use the numbers now?
02Recommend
I show you what looks worth doing first and why. We agree on what the data platform must answer and what can wait.
03Build
I connect your sources and agree on how the numbers are counted with the people responsible for them. Finance owns how profit is counted. I build the first report or tool and check it with the people who'll use it.
04Support
I keep the data platform running. If your team wants to learn to build tools, I help them take on the work at a pace that fits.
- 1I build the first tool.
- 2We build the second together.
- 3Your team builds the third, and I review it.
Follow the figures from your systems to a decision
Your numbers sit in separate systems. I bring them into one data platform. Your admin platform, your own AI and your team's tools all read from it.
Each meaning written down
Checked every morning
Your sourcesBring together the numbers spread across your systems and files.
ShopifyBusiness CentralPoint of saleMetaGoogle AdsExcelAnd many more
Your data platformIn your name
Each meaning written down
Checked every morning
Your data platformI write down what each number means in the metrics book and set up the checks.
Your answersRead reports, ask your own AI questions and run your team's tools on the same numbers.
Your admin platformReports built around the questions you ask most.
Your own AIAsk a follow-up question in your own words.
Your team's toolsPlan ad budgets and manage stock using the same figures as your reports.
Keep your data platform, even if you stop working with me
I build in your own environment, in your name. You own the code and data. Your team or another partner gets the instructions to run the data platform.
You decide how much help you want from me.
Picture your business with numbers you can trust
Tell me which figure you wait for each month and what you need it to decide. We'll talk about what it would take to get it.
15 minutes on Google Meet with me, Martin.